The Internet is giving entrepreneurs an opportunity to launce b2b stores. Due to this, more sellers are emerging, and this business is becoming competitive. Having a successful b2b e-commerce is cheap and easy as you will not require bricks and mortar to create a store. With only a well-designed website and a smartphone, you can reach both international and local customers and increase sales. However, some mistakes can occur when creating and running the business and can hinder its functionality. Here are the mistakes you need to avoid:
Choosing the wrong b2b e-commerce platform
B2b e-commerce platform will enable you to create a professional site which will easily convince b2b buyers that you offer high-quality products. However, not all platforms will offer the best user experience. Some lack the user-friendly interface which will force you to hire a designer to create the site for you. Most designers are busy and might take longer to finish your site.
Also, some platforms will charge you a high amount of money. In this essence, you need to choose a b2b e-commerce platform with a user-friendly interface and one that is free or charges less. Also, you need to consider the features of the platform. A platform with advanced features that will enhance the functionality of the business is crucial.
Ignoring the payment options
Many b2b entrepreneurs believe that providing 2 or 3 methods of payments is enough. However, to enhance customers’ experience, you need to offer a variety for b2b buyers to choose from. Hence you need to ensure that your site has PCI (Payment Card Industry) to allow buyers use their cards. To offer maximum security to customers’ data, you need an SSL (Secure Socket Layers) certification.
Creating a site with a lengthy checkout process
This mistake is common to many b2b entrepreneurs. They create a complicated site which results in negative impacts. In this essence, you need to make the check-out process short and precise to enable customers to purchase items quickly.
Ignoring customers’ experience
Customers are essential in every successful business. Hence, you need to provide services that will enhance their experience. You can improve the loading speed of your site, optimize your site for mobile users, as well as providing security in your website. By doing this, they will choose to shop at your store.
A great way to increase your sales in you b2b e-commerce is to improve buyers’ experience. You will achieve this by selecting a b2b e-commerce platform that has advanced features to enable b2b buyers to find you easily.